Category: Uncategorized

Why ‘ABC’ is an Outdated Approach to Selling ABC is outdated! Always Be Closing (ABC) is a motivational phrase sales guru’s and managers alike, use to describe to a particular strategy of sales. It involves being persistent and in the mindset of closing deals using whatever tactics necessary to do so. ABC is less of […]

How a Lack of Financial Goals Can Impact a Business Financial goals are key for your business Articulating tangible financial goals is an essential aspect of creating a successful and productive business. When businesses clearly define and measure their objectives it’s a step forward to operational excellency. It allows businesses to improve their planning, adapt […]

Top Reasons Businesses Fail to Secure Investment The disaster of being underfunded. Failing to find investors can be disastrous for a business that is looking to get off the ground. Also for a mid-sized business needing to scale in order to compete in its respective industry. Investment is vital to the long term financial security […]

Judging Employee Performance in the Marketing Department The Difficulties in Measurement Marketing performance can be very hard to evaluate and gauge. That makes judging theperformance of a single employee very hard to address. This is because marketing rarelyhas immediate and obvious KPIs related to individual performance.Marketing strategies can be long term and worked on intensely […]

is your only sales kpi you revenue Why revenue is only a fraction of the story. Sales figures are, of course, one of the most valuable KPIs to consider. This must be the “big picture” target when considering the effectiveness of your sales team. However, it’s not the only KPI to consider. Dozens of KPI’s […]

Attrition Rate and the Causes of Staff Turnover Attrition and Turnover. Not the same thing. Both Attrition and Turnover are obstacles to operational excellence. However, businesses often use Attrition and staff turnover interchangeably, but they are not the same thing. Although they are similar, there are differences between the two. The difference between attrition and […]

Impact of Low Employee Motivation on Sales Drawing the line between an off day and a serious problem Businesses can expect each of their employees to have the occasional off day. When they have personal issues, or may just lack the energy and desire to complete a task. It’s normal for a Sales Rep to […]